Linkedin influencer marketing10/10/2023 ![]() ![]() And, that was the case until a year or so ago. Influencer marketers hold the opinion that this technique is useful only forī2C marketing. On LinkedIn and surpass your competition. Repurpose your marketing efforts to find and collaborate with the right experts Unfortunately, a mere 15 percent of B2B firms implemented influencer-marketing campaigns. With B2B influencers who provide helpful cues to network your way to the top.Ī 2017 global study by LinkedIn covering over 6,000 B2B buyers and marketers found that expert opinions were the second most influential factor before vendor engagement. You want your business to succeed and develop a LinkedIn following, team up According to LinkedIn’s Marketing Solutions blog, out of the 660+ million users on the platform, 61 million are senior level influencers, 40 million are decision-makers, and almost 7 million are C-level executives.
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